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On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a carrier that can be optimized, as opposed to off-page SEO, which refers to links and other external signals.
Many factors can affect on-page SEO, including the page's content, the HTML source code, the structure and organization of the content, and the use of keywords. Some standard on-page SEO techniques include:
- Using relevant, targeted keywords in the page title, headings, and throughout the content
- Creating a clear, logical structure for the content, using headings and subheadings
- Using alt tags to describe images
- Creating a unique, descriptive URL for the page
- Using internal and external links to other relevant content
- Creating an XML sitemap to help search engines discover and crawl all of the pages on a website
- Optimizing these and other on-page factors can help search engines understand the content and context of a page and can ultimately improve the page's ranking in search results.
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