Keyword Frequency

 Keyword frequency is exactly what it says: how often that word appears in your content.

Google can dispute that using the same word multiple times is helpful. But his seasoned SEO expert tells me it completely works.

 Think of it this way:

 Suppose you have a page that Google thinks about a particular keyword. But that keyword only appears one time on the page. A word of minimum 2% density is very important.

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