There is no standardized, generally recognized workflow for
on-page optimization. However, the means of analysis and implementation should
be as comprehensive as possible to ensure that every opportunity to improve
search engine rankings (or other KPIs) is taken advantage of.
There is no easy step-by-step guide to improving the on-page aspects of your website, but the following list covers most of the most common elements and breaks them down into four main areas:
1.Technical optimization
technical The main
components of the website that can be optimized:
1.1.Server Speed:
Website load time is
considered part of the score for ranking purposes by search engines, so
speeding up server response time is an important part of on-page optimization.
1.2. Source code:
Efficient source code can
help improve website performance. In many cases, you can remove superfluous
features or sections of code, or combine other elements to make it easier for
Google bot to index your page.
1.3. IP Address:
These can be used, for
example, to find out if there is a problem with your neighbors. Ideally, each
web project should always have a unique IP address.
This tells Google and other search engines that your site is
unique.
2. Content
Content in this context
does not only refer to visible screen elements such as text and images. It also
includes elements that are not initially visible, such as: B. Alt tag or meta
information.
2.1. Text:
For a long time, text
optimization was based on keyword density. This approach was overhauled by
first using the WDF*IDF tool to weight the terms and, at the next level,
applying topic cluster analysis to detect terms and related terms. The goal of
text optimization is always to create text that not only builds around
keywords, but also covers as much of the term combination and entire keyword
cloud as possible. This ensures that the content describes the topic as
accurately and comprehensively as possible. Today, optimizing text for search
engine needs is not enough.
2.2. Structural Text Elements
This includes paragraph
or bulleted lists, h-heading tags, and the use of bold or italics for
individual text elements or words.
3. Graphics: All
pictures are important
content elements that can be optimized. They help make your content more
relevant, and well-optimized images can be ranked independently in Google Image
Search. At the same time, you can make your website more attractive to users.
An attractive image gallery can also increase the time users spend on your
site. Graphic filenames are part of image optimization.
2.4. Video
Much of what is true for
images is also true for videos. SEOs and webmasters should take special care to
ensure that the audiovisual content offered on the page is actually visible to
the user.
2.5. Meta Tags
Meta title as a page
element related to ranking and meta description as an indirect factor
influencing CTR (click-through rate) of search engine results pages are two of
the on-page optimization an important factor. It's part of the content because
it should be closely optimized with text and images, even if it's not
immediately visible to the user. This ensures an exact match between the
keywords and topics covered in your content and the keywords and topics used in
your meta tags.
3. Internal Links and Structure
Internal links can be
used to direct bot visits to your domain and optimize navigation for real
users.
3.1. Logical Structure and Crawl Depth
This means structuring
your menus carefully so that your website hierarchy does not contain more than
four levels. Fewer levels allow the bot to reach and crawl all subpages.
3.2. Internal Links:
Decide how to manage and
distribute link juice across your domain, helping to increase the relevance of
subpages for specific keywords. A good sitemap is one of the most important
on-page SEO essentials and is very important for both users and search engine
crawlers trying to navigate your domain.
3.3. AUTHERIZATION
Ways to avoid duplicating
content include proper use of existing canonical tags and assigning the no
index attribute to pages.
3.4 URL Structure
This aspect checks if search engine friendly URLs are being used
and if existing URLs are logically related to each other. URL length can also
be viewed as part of on-page optimization.
3.5. Focus
Pages that do not contain
particularly useful content and are considered irrelevant to the Google index
should be tagged with the robot meta tag 'no index' to prevent them from being
included in search results.
4. Design
A key element of web
design today is usability. Complex graphics (such as using Flash) are often
replaced with simpler alternatives to enhance site functionality. The same
applies to other elements such as JavaScript applications.
4.1. Mobile Optimized
This means tailoring a
website's desktop content for easy access and viewing on mobile devices such as
smartphones and tablet computers.
2. File size
Images and graphics that
are too large can significantly increase page load times. As part of on-page
optimization, SEOs and graphic designers should keep file sizes as small as
possible.
4.3. Call-to-Action
Specific page elements
should be used to encourage interaction with the site and prompt the user to
take action. For more on-page (and off-page) optimization, see the Search Metrics
Ranking Factors study.
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