In the past, on-site SEO has been synonymous with keyword use as specifically including a high-value keyword in several key locations on a website.
To understand why keywords are no longer the focus of onsite SEO. It is important to remember what those terms really are. content themes, placement relied on using appropriate keywords in specific and expected locations on a web page so that search engines could find and understand the content of that web page. User experience was secondary. Ensuring that search engines find keywords and rank sites related to those terms has been central to our on-site SEO practice.
But today, search engines
are exponentially more sophisticated. You can extract the meaning of a page by
paying attention to the use of synonyms, the context in which content appears,
or simply how often certain word combinations are mentioned. While keyword
usage is still important, mandatory practices like using exact match keywords
in certain places and as often as necessary are no longer part of on-page SEO.
Relevance is important. For each page, ask yourself how relevant the content is
to the user intent behind the search (based on keyword usage in both the page
and HTML).
In this way, on-site SEO can be used to find out who your users
are, what they are searching for, and create the best content to meet those
needs, rather than repetition and placement of keywords. The emphasis is on
understanding the topic (keyword). Pages meeting these criteria have the
following content
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